FOR IMMEDIATE RELEASE

Competitive Edge to provide Media, Fulfillment and Retail Services for Diva Dangler North American Launch

Burlington, VT -- September 30, 2010 – Burlington, VT based Big Big Beans, Inc. announced today that Competitive Edge will be managing the media placement, order fulfillment and online retail placement for the exciting new woman’s direct to consumer DR jewelry product called “The Diva Dangler”. The TV advertising campaign will begin in mid November and the Diva Dangler will retail for $19.95. Additionally, customers may join an “Earrings of the Month” Club, making the product an excellent gift for the holidays for daughters, wives, girlfriends and moms of all ages.

The Diva Dangler is the brainchild of Sharon Monette-Owens and Irene Steiner. Ms. Steiner previously was VP of Marketing for The Vermont Teddy Bear and Pajama Gram and brings more than 15 years of direct marketing expertise to the project as President of Big Big Beans, Inc. Ms. Owens worked in product engineering for Vermont Teddy Bear for 13 years prior to the launch of the Diva Dangler campaign and graduated Magna Cum Laude from the Cazenovia College’s Fashion Design Institute.

Greg Parks, Competitive Edge’s VP of Retail and Fulfillment Services said, “We are very excited to be a part of the Diva Dangler and Diva Earrings of the Month Club. We think the product fills a great need and is going to be a great success. Irene and Sharon are experienced professionals and are focused on bringing the best product to market for woman of all ages.” Parks added, “We are managing the entire campaign, from media planning and placement, to telemarketing and fulfillment setup, to even assisting in selling product via online websites and email blasts. Sharon and Irene realize we are fully vested marketing partners and they can focus on expanding the marketing of the Diva Dangler and continue development of future product initiatives.”

For more information on Diva Dangler, please visit www.divadangler.com.

For more information on Competitive Edge and its list of services – please visit www.compedgemedia.com.

CONTACT:

Greg Parks         

Competitive Edge Media Marketing, Inc.

(805) 788-0685 Office

(805) 788-0723 Fax

greg@compedgemedia.com