FOR IMMEDIATE RELEASE

Competitive Edge licenses the Luminator Sunglass Products – Sets July, 2010 ReLaunch

San Luis Obispo, CA – May 11, 2010 –Competitive Edge Media Marketing, Inc. has signed a Licensing Agreement to re-launch the Luminator Sunglass brand this Summer. Driven by a 30 minute TV infomercial format, Luminators will be sold via TV, Print, Web and online retail in a National ReLaunch starting in July, 2010. Competitive Edge will handle the media placement, fulfillment and retail placement for the project and work with Picture Stable to edit and upgrade the original commercial.

In addition to sunglasses, the product line includes clip ons, a lifetime warranty and a cleaning kit. The high end glasses are designed for active adults and out door activities like boating, golf, skiing and fishing. Suzy DaSilva, The Luminator Project manager and part owner of Competitive Edge said, “Luminator was a well known brand a few years ago but has not had the marketing promotion behind it in recent years. We think this is a good opportunity to relaunch the brand. These are not cheap $10 sunglasses; these are high quality products that we can sell direct to consumers at a fair price and a great value.”

Competitive Edge is a full service advertising agency working with both direct response and brand clients, focusing on TV, Print and Digital marketing channels. Based in San Luis Obispo, CA., Competitive Edge offers services ranging from commercial and website production through media planning and management and even retail representation of clients.

CONTACT:

Greg Parks         

Competitive Edge Media Marketing, Inc.

(805) 788-0685 Office

(805) 788-0723 Fax

greg@compedgemedia.com

www.compedgemedia.com