FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE:

CONTACT: Suzy daSilva

Competitive Edge Media Marketing, Inc.

(805) 788-0685 Office

(805) 788-0723 Fax

www.compedgemedia.com

suzy@compedgemedia.com

Competitive Edge selected as one of the primary Agency of Record for the My Pillow Infomercial.

October 1, 2011 – Carver, MN – Minnesota based My Pillow, Inc., in conjunction with Lifebrands, Inc., which produced the My Pillow infomercial, announced today that Competitive Edge Media Mgt., Inc. has been selected as one of two primary Agency of Records for the My Pillow Infomercial Program. Competitive Edge will focus on both national cable and local broadcast purchases.