Pay Per Click Marketing

Called sponsored ads or sponsored links, pay per click (PPC) ads appear next to natural or “organic” search results in search engines such as Google, Yahoo and MSN.

PPC ads typically involve paying the host of the ad a few cents to several dollars for each click on their text link ad found in search engines, blogs or even in the body of web articles on various websites. By selecting and bidding on specific key words and phrases, an advertiser pays only for web surfers who click on the link and can target ad messages to specific visitors.

Competitive Edge offers full service PPC Management, from initial keyword and keyphrase development, to ad development, bid management, and reporting and analysis. We constantly monitor results and make adjustments to ad content and keyword bids to help maximize the campaign’s results.

Below is a sample screen shot Golf Shop Live! products.