FOR IMMEDIATE RELEASE

COMPETITIVE EDGE ASSUMES FULL NORTH AMERICAN RETAIL RESPONSIBILITES FOR PHIL MICKELSON’S INSTRUCTIONAL DVD – SECRETS OF THE SHORT GAME

San Luis Obispo, CA, January 28, 2010 –Pasea LLC, in conjunction with Jastrow Productions, announced that Competitive Edge will assume full North American retail marketing responsibilities for the Phil Mickelson DVD: Secrets of the Short Game, effective immediately. Competitive Edge focused exclusively on golf outlets in 2009 and now their market responsibilities are expanded to include all sales channels, including general sports and the mass market.

Seven Time Emmy Award winner and “Short Game” Producer Terry Jastrow said, “We’re happy to convey to Competitive Edge this expanded opportunity, and do so as an acknowledgement and appreciation of the fine work done for us thus far.”

Greg Parks, Competitive Edge’s VP of Corporate Sales added, “We are grateful to Phil’s Management team for this opportunity. “Secrets of the Short Game” has been a 2009 success story in the golf industry and we expect 2010 to be even better. The instruction is timeless and Phil’s approach is clear, concise and easy to understand for golfers at all levels. Competitive Edge’s management team has worked with more than 100 golf clients and we are proud of the relationship we enjoy with the Mickelson Team.”

For more information on the Phil Mickelson DVD: Secrets of the Short Game, please visit www.philsdvd.com.

Competitive Edge provides full marketing, media and retail services to both brand and infomercial clients, specializing on TV, Print and Web Marketing, focusing on sports, health, fitness and house wares. For more information on Competitive Edge, please contact Greg Parks at (805)788-0685 or via email at greg@compedgemedia.com.