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Radio Spots Advertising:
Radio offers both brand and direct response advertisers a unique opportunity to reach targeted audience segments, to meet the advertiser’s desires and goals. Despite increasing demands on American’s time from all quarters and ever-expanding media choices, an impressive 93 percent of all Americans age 12 and older tune in to Radio for information, entertainment or discussion over the course of each and every week!
Radio generally acts as a complimentary component of an overall media campaign. Radio advertising offers great rates with the opportunity for your company to advertise your product or service around great songs, shows, news and sports programs. This offers your company the opportunity to have the affiliation with
nationally recognized companies and programs offered by the stations.
There are two different radio advertising opportunities: 30 and 60 second commercials and the actual purchase of 30 minute time periods for a radio infomercial. Depending on the type of product and the goal of the campaign, radio promotion can create sales, build brand awareness, facilitate retail activity or drive website traffic.
Competitive Edge can place radio media on more than 2,000 radio stations in the USA, including AM, FM, satellite and syndication. Competitive Edge will work with the client to develop the right voices, script, offer and then insure that the recorded commercial/infomercial is placed in markets to meet the client’s goals.
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