FOR IMMEDIATE RELEASE

Tom Watson’s new instructional golf DVD “Lessons of A Lifetime” to begin sale April 26th.

(San Luis Obispo, CA) Assured Management Co. and Tom Watson, winner of 8 Major Golf Championships and one of the greatest golfers ever, announced today that a 2010 golf instructional DVD titled “Tom Watson: Lessons of a Lifetime”, will be offered for sale in retail and online starting April 26th. The two disc DVD and accompanying booklet will sell for $49.99 and will contain 44 different lessons from Tom, starting with the grip and setup all the way through how to control or stop slicing and hooking. Included is a re-enactment of “The Shot Heard ‘Round the World” – Tom’s magical chip in at Pebble Beach to defeat Jack Nicklaus in the memorable ’82 US Open.  A national TV Campaign will focus around Tom Watson’s return to the US Open at Pebble Beach in June and the Open Championship at St. Andrews in July.

In all Tom Watson ranks 6th on the list of total major championship victories, with more wins than Bobby Jones, Arnold Palmer, Gene Sarazen and Sam Snead.  Tom Watson is one of only fourteen players to have won at least three of the four golfing major titles. Tom recently spoke about the DVD project and said, “I am very humbled at the chance to give back to the fans and golfers of all levels the many lessons I have learned in my 50 years of playing this great game. Golf is much more than wins and losses; it is a special game that brings friends, families and countries together. If each person who watches these DVDs learns one thing to make the game more enjoyable, it will make me very happy.”

The DVD series and TV commercial were produced and directed by Terry Jastrow, a 7 time Emmy® Award winner who also produced the highly successful Phil Mickelson DVD titled “Secrets of the Short Game” DVD, which sold more 65,000 units in 2009.  Among Mr. Jastrow’s other acclaimed credits are Producer/Director of six previous Olympic Opening Ceremonies, Super Bowl XIX, 68 Golf Majors and events including an Indianapolis 500 and Kentucky Derby. Mr. Jastrow is married to actress Anne Archer and has two sons and is a member of the Texas State Golf Hall of Fame.

Assured Management also announced that Competitive Edge, through its retail division Golf Shop Live!, will be the North American exclusive distributor of the DVDs.  Jeff Fischer, CEO for Competitive Edge added, “We are honored to be associated with the Tom Watson DVD. We have the utmost respect for Tom’s many achievements and contributions to the game of Golf, and are constantly amazed at Terry Jastrow’s production skills. We think “Lessons of a Lifetime” will further the standard for future golf instructional DVDs.”

Retailers interested in Tom Watson’s “Lessons of a Lifetime” should contact Competitive Edge.