FOR IMMEDIATE RELEASE

Tom Watson: Lessons of a Lifetime DVD Set Tops 25,000 Copies Sold

 Westwood, Kansas -- November 10, 2010 -- Rave reviews are one thing -- consumer acceptance is another. And the golfing public has obviously accepted TOM WATSON: LESSONS OF A LIFETIME, a 2-DVD instructional set. The smartly-packaged set, which includes a 16-page booklet, has surpassed 25,000 sets sold, making it the best selling golf DVD of 2010.

Competitive Edge’s retail group – SLOVentures, Inc. managed the retail distribution. Greg Parks, who managed the campaign, remarked, “It has been great to be a part of the Tom Watson Campaign. They are great people to work with and they truly care about the game of golf. Tom Watson is an icon in the Golf World – Top 10 in Majors, and Terry Jastrow is an incredible creative force in making these products the must own Golf Instructional DVD for 2010 and beyond.”

The strong early numbers are not surprising considering the palpable buzz surrounding the project - Watson’s first-ever instructional program. Its release came just months after the Hall of Famer nearly won the 2009 British Open at age 60. It was also filmed at the world-famous Greenbrier Resort in White Sulphur Springs, West Virginia, where Watson is the Golf Professional Emeritus. The Greenbrier is one of Watson’s favorite places.

Check out what some of the reviewers in the golf world are saying:

• “Bottom line is that this is a MUST HAVE DVD set for any golfer looking to improve his or her game. You’ll not only learn how to play the game, but why certain things have to be done a certain way to get the best results.” – Don Fisher, golfgearreview.com

• “This instructional program is the ultimate learning experience, covering all faces of the game – from the grip to full shots, to chipping, putting and the secret of his timeless swing, plus specialty shots, including those required in strong wind conditions.” -- London Ontario Golf

• “Watson proceeds to systematically teach the game and he is what makes the lessons work so well.” Gary Van Sickle, SI Golf

• “’Lessons of a Lifetime is not just a collection of golf advice. It is Watson’s personal counsel. And following it has worked out pretty well for him.” – Bill Pennington, New York Times

Watson’s Lessons are a compilation of strategies he learned starting in childhood and continuing throughout his professional career, from the most seemingly minute details about grip, to the fluid swing he can still count on in the clutch.  Encyclopedic in its skill and strategy coverage, 'Lessons of a Lifetime' is a defining instructional medium and will be a must have for beginning golfers and weekend warriors, as well as experienced golfers wanting to step up their game.

For more information on Competitive Edge and its list of services – please visit www.compedgemedia.com.

CONTACT:

Greg Parks         

Competitive Edge Media Marketing, Inc.

(805) 788-0685 Office

(805) 788-0723 Fax

greg@compedgemedia.com