2009

PRESS RELEASE

Zero Latitude Putter by Jack Hamm

PRESS RELEASE

FOR IMMEDIATE DISTRIBUTION

(San Luis Obispo, CA) Competitive Edge Media and its Golf Shop Live division announced they have completed an agreement with legendary golf club developer, infomercial star and Long Drive Champion Jack “The Hammer” Hamm to become the exclusive media placement agency and distributor for both the Dr. Feel Good Zero-Latitude Putter and Dr. Knockdown 80-degree wedge.

The 30 minute infomercial featuring Hamm and PGA legend and noted putting guru Al Geiberger will begin airing in June as part of a national TV, Print and Internet advertising campaign. Says Geiberger, who was the first professional golfer to shoot a 59 in a PGA event, “This is the first putter I’ve seen that is really designed to work on the putting plane. It makes a lot of sense. There isn’t a golfer out there that won’t lower his score with the Dr. Feel Good putter”.

Greg Parks, VP of Retail and Corporate Sales said, “We are excited about the opportunity to work with Jack. Once a golfer tries the Zero Latitude Putter, they will be hooked. It is so unique, but people will ask themselves why no one has done this before. Both the average player and the low handicapper will benefit from this putter.”

Competitive Edge is the leading sports, health and fitness media placement and retail marketing firm, whose past and present clients include Tae Bo, ZeroWater, Balance Bracelet, Trikke, Phil Mickelson DVDs, Medicus and PowerBilt.

For more information on Competitive Edge and Golf Shop Live, please contact Greg Parks at (805)788-0685, or you can e mail him at greg@compedgemedia.com.