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ZEROWATER LAUNCHES EXPANDED 2010 PITCHER/FILTER CAMPAIGN

 

FOR IMMEDIATE RELEASE

ZEROWATER LAUNCHES EXPANDED 2010 PITCHER/FILTER CAMPAIGN

December 22, 2009 (Bensalem, PA) Zerowater Technologies, Inc., makers of the ZeroWater Pitcher/Filter that produces the only filtered water that meets the FDA definition for purified bottled water, announced its 2010 national TV brand advertising campaign will launch December 28th on approximately 15 national cable networks. The campaign continues to focus on three messages: (a) Great Tasting Water; (b) Reduced land fill waste by avoiding plastic bottles; and (c) Cost Savings.

The campaign will continue to air on several major networks, including Fox News, CNN, CNBC, etc. and during several popular TV shows, such as the Today Show on NBC and Judge Judy on CBS.

 

Convergence Media, which is powered by Competitive Edge Media, is managing the TV campaign planning and placement. Competitive Edge is based in San Luis Obispo, CA. Company VP of Media Nicole Licata-Jones said, “We have a great working relationship with ZeroWater. They focus on the retail placement of the product and we support their efforts with advertising tagging national and local accounts. They are experiencing great results and we are happy to be a part of their team.”

 

Zerowater also sells a larger J-20 bottle and replacement filters for all products at several major retailers, including Target, WalMart, Home Depot and Bed, Bath & Beyond and at their website (www.zerowater.com).

 

For more information on how your product can benefit from an integrated media/retail plan, please contact Jeff Fischer at jeff@compedgemedia.com or call (805)788-0685 x110.

                     
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